GREAT buy, particularly for infant and toddler aged kids! Our kids LOVED Bubbsi Shampoo & Wash’s animal shaped bottles, which are made of a soft food-grade silicone, and it has become an extra bath toy for us. We love the clean ingredients and very light coconut scent. While it is a bit pricier, it feels like we’re paying a bit extra for a bath toy and soap in one, and it does get more affordable when you buy the refill pouch!